Prominent Valley videographer Jeff Ziff films everything from the Valley music scene to tours of local neighborhoods. However long before YouTube the Ziff name was synonymous with the local soda pop industry, with the Ziff family running Holyoke's Cray's Soda for many decades. They sold the company almost a decade ago to a conglomerate. Today their sign is in ruins.
Now artifacts from the beloved company have become valuable collector's items. Here are a few rarities from Ziff's personal collection.
How many invoice pads from the company do you think still exist?
Here's a bargain you'll never see again!
The images on this label suggest Cray's grape soda suited all occasions. Dig the old-fashioned football uniform! That's the type they wore when my Great-Uncle Steve played for UMass and the Springfield Acorns.
Here are five Cray's classics!
The green bottle even has the actual soda still in it!
This historic antique would bring top dollar!
It's a shame how our Valley's old family businesses have vanished over the years. At least we still have artifacts such as these to remind us of what once was.
I came across this numerical political statement parked in Northampton recently:
Yesterday's horrible weather was aptly summed up by the headline in the Northampton newspaper The Hampshire Gazette this morning.
Far-right critics of that paper sometimes call it The Homo Gay-zette. However people from across the political spectrum are glad that the storm has passed. All that remains now is the ice, which is everywhere from the ground to the trees, as seen early this morning in Amherst.